Method
Five disciplined stages for proof-led communication.
Diagnose clarity gaps. Structure the message architecture. Design proof. Execute web/deck/sales assets. Refine based on clarity and conversion.
Stage 1
Diagnose & Clarify
Week 1
Stage 2
Structure Messaging
Week 2
Stage 3
Design Proof System
Week 3
Stage 4
Execute
Week 4–5
Stage 5
Refine
Week 6+
Diagnose & Clarify
Identify confusing claims, audience needs, and immediate clarity wins.
Clarity briefAudience insight highlightsInitial core promise
Structure Messaging
Build the message architecture and channel-specific guides.
Message houseChannel guidesTone map
Design Proof System
Curate and script proof elements that back every claim.
Proof inventoryEvidence scriptsPlacement plan
Execute
Produce website copy, decks, sales kits, and visuals that carry the message and proof.
Website copy & IADeck/profile contentVisual support pack
Refine
Measure clarity and conversion; adjust messaging and proof placement.
Clarity scorecardConversion notesIteration list